Congruity Design LLC

Multi-media management service

Congruity Design LLC focuses on promoting brands, engaging with their target audiences, and ultimately driving business growth. We achieve this by creating engaging content, running effective advertising campaigns, and managing online communities on behalf of our clients. Our team consists of multi-media designers, editors, and account managers working together with the best software available to make the client experience as seamless, streamlined, and fast as we possibly can. We offer tangible and measurable results reported monthly with real time content monitoring and upservices available to our clients.

  • Relevant engagement

    Engagement is key on social media; it’s not just about posting but also about having conversations. Our team responds to comments, answers questions, and interacts with your followers to build relationships. We monitor performance by using analytics to track engagement and reach, allowing us to fine-tune your strategy for better results. Staying on top of trends is another essential aspect, as the online world moves quickly, and they need to adapt your strategy to remain relevant.

  • Online reputation

    Our efforts focus on growing your audience, strategizing ways to attract new followers and turn them into loyal customers through engaging content and promotions. In essence, creating a vibrant, interactive online presence that promotes your business while fostering a community around it, ensuring your brand stands out in a crowded digital space and connects meaningfully with your audience.

  • Brand Image

    We start by creating your brand’s voice, determining how your business should sound and feel online, whether that’s friendly and casual or professional and polished. Our team crafts engaging content, acting as storytellers who develop eye-catching posts, videos, and images that resonate with your audience and showcase what you offer. Timing is crucial, we decide when to schedule your content to maximize impact, ensuring your message reaches your followers.

What services do we offer?

Basic Management

  • Onboarding: We will onboard you into our system, this will start with an onboarding call where we will learn the fundamentals of your business and set expectations for performance, and learn the kind of reputation/ community you would like to build online.

  • Real time updates: Once we complete the onboarding process you’ll be added to our communication platform “Slack” this allows quick responses between our clients, designers, and the account managers.

  • Easy Adjustments/corrections to content: We use “go visually” to allow us to update you in real time on what we are planning to post and allow you quick and easy adjustments to content.

  • Does not include content creation: With this offer you will need to provide us with any visual content you want posted (ie. Videos, images, advertisements, or banners) We will reformat and touch up the productions/ posts, and anytime we are not provided with visual posts we will create written posts in place.

  • Engagement/ Monitoring: We also engage with relevant online communities within your niche to build brand awareness and relationships within relevant spaces. Engaging with comments and direct messages..

  • CRM tracking: We use software to manage and analyze customer interactions and data throughout the customer lifecycle, in order to improve customer service relationships, assist with customer retention and drive sales growth.

  • Post Scheduling: All posts will be scheduled ahead of time dates and will be available for revision until 3 days before the scheduled posting.

Content creation and management

  • Content creation: Send us the raw footage you want to post, we will edit format and post the content at scheduled intervals.

  • (Minimum package) we will make one post every other week

  • The maximum we can offer with this package is an edit/ post every 4 days.

  • This does not include comments/ DM’s we will engage daily with your audience *the post are high quality productions with the intention of attracting new viewership.

Why introduce social media to your business?

Build a Loyal Community Engaging content creates a sense of community around your brand, encouraging repeat business. Sharing customer testimonials also helps build trust and credibility. Building a loyal following takes time, but it pays off. Strong relationships lead to steady growth and a more resilient business.

Affordable Marketing That Works Social media ads can fit any budget, making them a good choice for reaching specific audiences without breaking the bank. And with tools to measure your results, you can see exactly what’s working and adjust your strategy accordingly.

Connect with Your Audience Social media isn’t just about posting; it’s about knowing your customers. You get insights into who they are and what they like, which helps you market directly to them. And when you interact with them in real-time, you build trust and loyalty.

Boost Your Brand Visibility Want more people to know about your business? Engaging regularly on social media puts your brand in front of a larger audience. Plus, if you keep your branding consistent across platforms, it reinforces who you are and what you stand for.

FAQs

Do I really need social media for my business?

There are currently 3.5 billion social media users, or about 45% of the population, according to Oberlo, and social media usage around the world is only going to increase. The simplicity in communication between users and businesses means there are more sales taking place through social media outlets and online. Social media marketing can help your business reach a larger audience faster than other marketing strategies, like television advertisements and billboards. Social media offers endless possibilities to help your business. Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.

What social media platforms should I be on?

Your brand and target audience will dictate which platform or platforms to post upon. The most popular platforms are…

  • Facebook-Tends to be older audience; 72% of men and women age 50-64 are on Facebook according to AdWeek

  • Twitter-38% of Twitter users are men and women age 18-29 according to SproutSocial

  • Instagram-72% of Instagram users are age 13-17; 35% of US teens rate Instagram as their favorite platform

  • LinkedIn-Professional and networking platform; 51% of LinkedIn users have at least a college degree; 37% of users are age 30-49

Reposting the same content across multiple platforms allows for network integration, or using all of your social media platforms to promote content, and allows users to interact with the content on their preferred platform. Defining goals for your social media marketing campaign will help determine which platforms you should focus on. For example, your target audience and demographic could skew older and lead you to focus on Facebook, or you’re targeting the largely female audience on Pinterest. A consistent presence on a variety of social platforms will also improve your business’s customer service. Be there on the platforms your clients use so customers can reach out with complaints, questions, or concerns. Social media is also a great way to identify potential customers in demographics similar to your best customers. An easy way to find out which platforms your target audience use is to ask some of your best customers where they spend their time. Spend time on those platforms engaging with people to see if it makes sense for your business to be there.

How do I measure ROI in social media?

Tracking conversions and measuring ROI on social media can be frustrating for business owners. However, there are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media. Comparing your success with competitors through analytics, such as engagement and followers can help you see where your business stands in your target market.

Set a measurable goal, such as…

  • More followers

  • Higher engagement rate

  • Faster response time

  • More purchases, sign-ups, downloads

  • More website traffic

Monitor these aspects of your social media campaigns to track where you struggle and where you succeed. Google Analytics is a great way to track website traffic and monitor conversions attributed to your social media campaigns. Social media platforms, such as Twitter and Facebook, offer their own analytics tools that provide information like engagement per post, clicks on each post, impression, reach, and audience demographics.

What should I post on my social channels?

Posting on social media is what keeps you connected to current brand supporters and expands reach to new and potential customers. Your content should be relevant to your brand. For example, if you sell craft supplies, it would be more relevant to post about a new sewing machine than it would be to post about a vacuum cleaner. Obvious right?However, you want to avoid posting too much promotional content. Encourage your followers and supporters to interact with your social media channels by asking questions, sharing photos, or simply asking what content they want to see from your brand. Use your channel as a way to be a resource for your clients in there time of need. The rule of thumb is usually somewhere like 70/30 – 70% other people’s content and 30% your own. Your channel should be the go-to resource for help, facts, tips, articles, you name it, in your industry. That 30% should also include links to useful blog posts on your website. This is called content marketing. There’s a right way and a wrong way to do this. Take a look at this post to get started with creating great content for your clients.

Source: https://wellspringdigital.com/blog/social-media-marketing-faq/

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Business hours Monday-Thursday 6:30am-9:30PM (PST)